My approach to building products
Products are for people
Build products that people will use. Start by understanding users and their needs, always come back to them. Get to know the background team, vision and motivation, why are we doing this in the first place, what is the real goal.
Prototype, test and build iteratively
Get the product into users' hands quickly. Shadow them and understand their experience. Build on their feedback and iterate.
Find the real value
Find the 20% of the product that creates 80% of the value, obsess over that, build minimally around it.
Maintain a (flexible) vision
Always remember why you're building and what the goal is. Allow the vision to evolve, but say no to things that don't fit.
Selected Work
Explorer & Public Profiles
Problem
Landscape sustainability data lived across siloed reports — partners and donors couldn't easily explore or share it.
What I did
- Designed an interactive data exploration tool for landscape analysis
- Shipped public, transparent landscape profiles for stakeholders
- Coordinated engineering, design, and sustainability science teams
Outcome
- Public Explorer launched and adopted by partner orgs
- Profiles now used as the primary landscape-comms artefact
Data Recommendation Library
Intelligent data recommendations to guide sustainability analysis.
Simplification & Replatforming
Modernised platform architecture for scalability. Complete rebuild eliminating technical debt.
Teaching and workshops
Led workshops at Nature Tech Unconference, and startup accelerator day.
Dogcal
Scheduling platform designed to simplify calendar management for dog walkers and pet services.
SimTwin
Airspace simulation platform. Served as both engineer and product owner, driving product vision and technical execution.
Career
From software engineer to product leader
- Defining 2030 product strategy for Landscale, a landscape-level sustainability platform
- Leading cross-functional teams across engineering, design, and sustainability science
- Driving go-to-market strategy for new product features and AI integration consultancies
- Managed $1.2M+ annual budget across product development and operations
- Led complete platform rebuild, eliminating technical debt and improving scalability
- Achieved 50% increase in user satisfaction scores across 10+ shipped features
- Secured $2M+ in donor investment through product vision and stakeholder engagement
- Managed ML-powered airspace simulation SaaS product
- Secured UKRI innovation grant and developed revenue model
- Delivered £25K client demo that validated product-market fit
- Built aerospace simulation platform with Python microservices architecture
- Designed and implemented GRPC APIs for real-time data streaming
- Developed cloud-native applications and computer vision pipelines
Say hello, n let's grab a coffee
Some of the projects that keep me busy and make me happy.
Overview
Building a brand new supper club!
Process & outcome
Creating connection through food.
Overview
Bringing dog joy to everyone!
Process & outcome
Early days of dogcal, we're creating community and help you find joyful time with dogs.
About
I love photography as a way to explore the beautiful world around us.