Selected Work
Rebuilding the core to unlock product velocity
The product had reached a ceiling. Core workflows were governed by hard-coded logic, making even small changes slow, risky, and expensive to ship.
- Made the case for a rebuild over continued incremental fixes and got leadership aligned on the risk and rationale
- Scoped the technical approach and led delivery without disrupting the live product
Workflows became configurable rather than fixed, cutting the cost and risk of change.
Making landscape impact visible
Landscape data was locked in siloed reports, with no clear way to showcase impact. As a result, partners and donors struggled to understand, compare, or invest in landscape initiatives.
- Defined the need for a public-facing product, not just internal reporting
- Designed the Explorer and landscape profiles end-to-end
- Led delivery across engineering, comms and go-to-market, then continued improving the product post-launch
Turned fragmented data discovery into a guided experience, helping partners and funders to find and trust the right data across regions.
Explore landscapesGuiding data selection for global sustainability assessments
Users struggled to find and trust the right data to complete sustainability assessments. Sources varied widely by region, and there was no clear way to know what to use.
- Defined the need for a system to guide users to the right data, not just store it
- Built recommendations based on assessment context, context and best practices
- Added curated crowdsourcing so users could suggest useful regional data sources
Turned fragmented data discovery into a guided experience, making it easier to find and trust the right data across regions.
Coordinating trusted care in informal networks
Dog owners rely on friends for care, but coordinating it is time-consuming and messy—back-and-forth messages, unclear availability, and constant tracking of who said yes and when.
- Chose to complement WhatsApp and calendars rather than replace them
- Designed a lightweight system for scheduling, reminders and key dog-care information
- Tested with early users, validating matchmaking as a key next step
Reduced the overhead of coordinating trusted care, making it easier for early users to organise schedules and revealing matchmaking as a key next step.
Read moreCareer
From software engineer to product leader
As Senior Product Manager, I define and drive the 2030 product strategy for LandScale, a global sustainability data platform. I lead cross-functional teams across engineering, science and operations, turning strategy into delivery across complex product and go-to-market initiatives. More recently, I’ve been exploring how AI can support data workflows and decision-making, integrating these learnings into the product roadmap.
I led product for LandScale during its scale-up phase, owning roadmap and delivery across a $1.2M+ budget. As the product grew, we hit architectural limits that blocked further improvements, so I led a full rebuild to create a scalable foundation for future development. Alongside this, I delivered 10+ features that increased user satisfaction by 50% and helped secure $2M+ in donor funding by turning the product into a credible, decision-making tool.
As Product Manager at TEKTowr, I owned product strategy for an ML-powered airspace simulation platform at an early commercialisation stage. I worked closely with the CEO and engineering team to define the product vision, shape the roadmap and translate complex technical capabilities into something usable for clients. I also led stakeholder communication and contributed to the revenue model, securing a £25K client demo and validating early product-market fit.
I started my career as a full-stack engineer, building cloud-native applications and simulation systems in a consultancy environment. I worked directly with clients to scope requirements and define product features, bridging technical implementation with user needs. This role gave me a strong foundation in system design, APIs and data flows, and shaped how I approach product development today.
